How OTT Media Platforms are Using Web Scraping Data?
How OTT Media Platforms are Using Web Scraping Data? OTT Media Platforms are Using Web Scraping Data Platforms like Hotstar, Netflix, and Amazon Prime are using data every day to offer attractive content. Data is available all over the place and is mainly used by companies, which create video content for various audiences. By 2023, the OTT platforms would reach the market revenue of $42Bn with 351 MN subscribers around the world using current platforms Amazon Prime Video, Netflix, and more. Improved Lifetime Value of Every User People are always looking for cross-selling. For instance, Amazon provides prime membership together with Amazon Music as well as another special amazon with the Prime subscription. It helps increasing a user’s loyalty for the brand as well as keep them involved in the services for a long. Data Analytics assists in identifying the user’s trends as well as helps the business in showcasing cross-selling promotions to the associated user. Better User Experience The...