How Important the Big Data is for the Tourism Industry?
In today’s post-pandemic experience, big data assists travelers and travel agents in making superior decisions, minimizing the risks, as well as having unforgettable holidays. According to World Tourism Organization the UN, tourism holds 10% of the whole world’s GDP. This also shares similar statistics in the general job market, producing 1 out of each 11 jobs! With a surprising amount of information and data at their removal, tourism boards and travel agents as well as require proper tools to scrape actionable insights in case, they have meaningful effects on this industry. All the data-driven decisions would benefit travelers and local communities also. Different Types of Accessible Travel Data Online Travel Agencies around the world are using big data for improving their service offerings. Data like travelers' nationalities, duration of stay, places they got checked in, traveling intent, etc. could be used to improve services as well as customer relations. Similarly, visitors ...